US insurance broker Trucordia names new COO – Lifeinsurance International

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Michael Moran’s responsibilities at Trucordia include field operations, carrier relations, technology and integrations. 
Trucordia, the insurance company formerly known as PCF Insurance Services, has appointed Michael Moran as its new chief operating officer (COO).  
Prior to Trucordia, Moran held the position of executive vice-president at Aon, having more than 25 years of industry experience. 
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During his stint at Aon, Moran was instrumental in the Delivering Aon United programme, which aimed to unify client leadership models and enhance collaboration.  
His roles have included CEO of Aon Inpoint, global COO of Aon Benfield and senior positions across Aon’s various divisions.  
Moran’s experience also includes previous consulting experience at McKinsey & Co and AT Kearney. 
His responsibilities at Trucordia includes field operations, carrier relations, technology and integrations. 
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Moran said: “I am honoured to serve as COO during this exciting time for our company. Trucordia shares my passion for creating exceptional experiences for clients and team members, and I am proud to join this extraordinary team as we make strategic advances that support our long-term vision of sustainable growth.” 
Trucordia CEO Felix Morgan said: “Michael is joining Trucordia at a very important time. We have built wildly successful businesses in our communities across the country, and now we have come together to create the next great insurance brokerage. His knowledge and experience will be invaluable as we unify our offices, people and systems to create a new level of service for our clients.” 
Moran’s appointment comes at a pivotal time for Trucordia, which recently underwent a rebranding symbolising its commitment to trust and collaboration.  
The new name combines “trust” and “accord”, reflecting the company’s strategic focus.  
Trucordia’s CEO, Felix Morgan, has introduced a new business strategy in conjunction with the rebrand.  
The strategy is built on three pillars – Integrate – optimising operations through a regional management structure; Grow – building a unified service foundation; and Acquire expanding the network by acquiring high-potential businesses.  

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